With printing firms – like Custom Printing – that use recycled papers and vegetable based inks, along with a targeted direct mail campaign, the answer is yes!
You may think that by using paper you’re “killing trees,” however, the paper industry plants more trees every year then they cut down. Just as farmers produce their crops, special trees are harvested just for the purpose of making paper and then replanted again. We actually have more trees today for paper use than even 10 years ago.
What’s more, many printers today have gone to various green practices with recycled and FSC certified papers to soy inks and low VOC chemicals making your campaign entirely environmentally friendly.
What about waste? Well, a properly executed direct mail campaign, with a carefully targeted audience, produces no waste because you are only sending the material to those that based on research are likely to use your product or service.
Don’t overlook direct mail. Physical mail is still a good means of advertising these days and touches all of us on a daily basis. In fact, 98% of consumers bring in their mail the same day it is delivered and 77% sort through it immediately.
In order to utilized this marketing medium effectively, you must work with a good graphic designer who can help you to create a piece that stands out over other pieces of mail so it is not glossed over and tossed in the trash.
In the hands of a capable, savvy, knowledgeable and professional graphic designer & printing company, you can make direct mail a successful vehicle to market your business while still being respectful of Mother Earth.
Contact us to learn even more!
www.marteeny.com firstname.lastname@example.org 805.709.1334 Chris Lind Custom Printing www.customprintinginc.com email@example.com 805.478.1051