Heritage Oaks Bank and Business First Bank, a division of Heritage Oaks Bank, wants you to know there is no better time for businesses and consumers to bank locally. In the aftermath of the financial crisis and Wall Street regulatory reform, local businesses and consumers in San Luis Obispo and Santa Barbara Counties may be scratching their heads and wondering about the future of the banking industry and, more importantly, what it means for them. Truth be told, if a community bank has always been where you’ve put your money and received your loans, then you already know the benefits of banking locally.

Now is a time of monumental change for the banking industry as a whole. With the Dodd-Frank Act now the law of the land, federal regulators are busy devising the rules that will, in many ways, change the way that many banks do business. One thing the law made crystal clear is that Main Street community banks such as Heritage Oaks Bank and Business First Bank are in a separate class from the Wall Street megabanks. Not only is this distinction important in Washington, it’s also critical for those of us living on the central Coast.

April is Community Banking Month, a time to recognize the important contributions community banks make not only to our local economy, but to the nation’s economy, as well. The fact is that, in the wake of Wall Street reform, there is no better time for businesses and consumers on the Central Coast to do business with a community bank. Not only do community banks offer the same products and services as larger institutions, but we strive every day to enhance the economic vitality and social well fare of the communities we serve.

Community banks’ special niche is serving the needs of local families, businesses, and farmers, while the nation’s megabanks are structured to place a priority on serving large corporations. Unlike larger banks that may take deposits in one state and lend in others, community banks channel most loans to the neighborhoods where their customers live and work, helping to keep local communities vibrant and growing.

Community banks have always considered character, family history, and discretionary spending when making loans. They offer nimble decision-making because decisions are made locally. And because community banks are small businesses themselves, they understand the needs of small-business owners. In fact, community banks are the primary lenders to small businesses and farms. Even though they compose just over 23 percent of the banking industry by assets, community banks with less than $10 billion in assets make 56 percent of small business loans.

When you walk through the doors of a community bank, you can easily find, talk to, and shake the hands of the bank’s officers – unlike the CEOs at megabanks who are headquartered in far-away offices, away from daily customer dealings. A community bank’s board of directors is made up of local citizens who have a personal stake in growing the town and city where they live and where their bank does business. Community banks make significant contributions to their neighborhoods. For instance, our bank is committed to positively impacting each community we serve through events, education, encouraging staff volunteerisms and donations.

Many customers find the service at a community bank much more personal and friendly. That’s because community banking is a relationship business. Think about it: if a community bank does not treat its neighbors well, they won’t come back, and the bank will soon go out of business. Big, faceless banks can weather bad service, but community banks simply cannot.

As the future of big banking continues to take shape, businesses and consumers on the Central Coast should know that community banks will always be there to help them fulfill their financial needs, just as they were before the “big bank” debacle.

“Expect More” Dedication

Celebrating 28 years of dedicated service, Heritage Oaks Bancorp (NASDAQ: HEOP), is the holding company for Heritage Oaks Bank which operates as Heritage Oaks Bank and Business First, a division of Heritage Oaks Bank. Heritage Oaks Bank has its headquarters plus one additional branch in Paso Robles, two branch offices in San Luis Obispo, single branch offices in Cambria, Arroyo Grande, Atascadero, San Miguel, Templeton and Morro Bay and three branch offices in Santa Maria. Heritage Oaks Bank conducts commercial banking business in San Luis Obispo County and Northern Santa Barbara County. The Business First division has two branch offices in Santa Barbara. Expect More and learn more by visiting www.heritageoaksbank.com.

“Expect More” Value

Our “‘Expect More” commitment is to serve the best interest of our customers and employees with a genuine personal connection. This daily commitment has established Heritage Oaks Bank and Business First Bank, a division of Heritage Oaks Bank, as the largest publicly owned and operated community banking organization on the Central Coast.

Member Federal Deposit Insurance Corporation and Equal Housing Lender.