Gina Keough, Visitor and Convention Bureau Manager

Tourism is helping to lead the way in our state’s economic recovery.  Travel is a revenue generator and economic driver, creating and supporting countless jobs across the board, which in turn positively affects industries such as construction, manufacturing and finance.

On a local level, the Transient Occupancy Tax or ‘TOT’ generated during the 2010-2011 fiscal year, contributed over $2,360,000 in revenue for our city.   This doesn’t include money spent on gasoline, food, shopping, services or special events.  The following TOT chart shows increases during every month of 2011, over the 2010 figures for the same time period.

TOTAL TRANSIENT OCCUPANCY TAX RECEIPTS, 2010-2011

Return on Investment: $1,831,777.21


Month 2010/2011 2009/2010 Growth
July 226,132.12 211,211.91 7.06%
August 240,491.68 227,627.61 5.65%
September 271,528.25 235,145.92 15.47%
October 192,689.49 163,709.70 17.70%
November 146,195.62 122,145.75 19.69%
December 166,901.58 150,896.71 10.61%
January 140,919.41 115,282.24 22.24%
February 145,042.56 117,317.43 23.63%
March 205,078.11 185,417.27 10.60%
April 184,274.54 157,020.80 17.36%
May 188,771.80 175,487.92 7.57%
June 255,442.05 255,046.73 0.15%
TOTALS $2,363,467.21 $2,116,309.99 11.68%

During these discouraging economic times, this growth is a bright spot and a testament to the work we accomplish with the support and participation of our partners and stakeholders.   A history of TOT collections from 2005 through 2011 follows, to further illustrate our growth during the past fiscal year.

We ask that you, our local business community and public officials, continue to support the efforts of our Bureau toward the growth of travel and tourism in the Santa Maria Valley, which benefits us all in one way or another.  Further support on this comes from Roger Dow, president and CEO of the U.S. Travel Association:  “Travel is a force in America’s economy that is simply too important to ignore. It’s responsible for employing one out of every nine Americans, more people than other giants like the insurance or automotive industries.”

always, our success is due to the hard work and support of our ever increasing pool of partners, as we work together to reach our common goal of supporting increased overnight stays and visitation to the Santa Maria Valley.

With that in mind, we thank the City of Santa Maria, specifically Mayor Larry Lavagnino, Members of City Council and City Manager Tim Ness for sustaining our programs, which in turn, supports local businesses and thousands of jobs throughout the Santa Maria Valley.  Many thanks also goes to our Chamber’s President and CEO, Bob Hatch, for his leadership and guidance of this Bureau as well as our staff members and volunteers.

To learn more about Visitor Convention Bureau programs, please contact me at Gina@santamaria.com.

Fiscal Year 2011 Fiscal Year 2010 Fiscal Year 2009 Fiscal Year 2008 Fiscal Year 2007 Fiscal Year 2006 Fiscal Year 2005
Jul $226,132.12 $226,132.12 $211,211.91 $238,172.67 $232,188.74 $233,974.83 $214,733.74
Aug $240,491.68 $240,491.68 $227,627.61 $248,907.10 $250,002.35 $232,852.39 $225,912.77
Sept $271,528.25 $271,528.25 $235,145.92 $237,653.55 $261,618.62 $253,451.91 $229,351.82
Oct $192,689.49 $192,689.49 $163,709.70 $183,839.71 $184,625.07 $207,771.28 $171,640.51
Nov $146,195.62 $146,195.62 $122,145.75 $133,243.91 $165,099.00 $160,057.79 $139,950.80
Dec $166,901.58 $166,901.58 $150,896.71 $164,436.77 $162,591.16 $182,000.23 $162,213.83
Jan $140,919.41 $115,282.24 $115,282.24 $118,401.66 $132,583.25 $125,776.35 $119,086.63
Feb $145,042.56 $117,317.43 $117,317.43 $127,233.99 $157,768.87 $132,024.42 $140,606.78
Mar $205,078.11 $185,417.27 $185,417.27 $176,565.42 $232,999.99 $203,992.15 $209,914.95
Apr $184,274.54 $157,020.80 $157,020.80 $154,664.91 $160,045.16 $173,537.43 $181,291.59
May $188,771.80 $175,487.92 $175,487.92 $178,238.92 $201,109.13 $197,764.17 $177,629.62
Jun $255,442.05 $255,046.73 $255,046.73 $240,187.23 $255,859.85 $270,707.07 $248,554.32
TOTAL $2,363,467.21 $2,249,511.13 $2,116,309.99 $2,201,545.84 2,396,491.19 $2,373,910.02 $2,220,887.36