Program Part of Over 30 Cities Participating in Statewide California Restaurant Month

Eight Santa Maria businesses will celebrate DineOut: SANTA MARIA STYLE, a Restaurant Week promotion January 13-20, 2013.

The DineOut: SANTA MARIA STYLE restaurant week promotion is an incredible opportunity to experience some of the best wine and food in Santa Maria Valley at a value you can’t get at any other time of the year.  For out-of-town visitors, January is also a great time to get hotel deals and experience the diversity of what our destination offers, from world class golf to winetasting at award winning wineries.

Here’s how it works:  Mention the ‘DineOut: SANTA MARIA STYLE promotion at participating restaurants, and receive a 15% discount off your meal ticket (excludes alcohol, tax and gratuity).  Mention the ‘DineOut: SANTA MARIA STYLE promotion again at the four participating tasting rooms and get a two-for-one tasting!  So be sure to mention DineOut: SANTA MARIA STYLE!  For more information and a list of participating restaurants and wineries, visit

The DineOut: SANTA MARIA STYLE restaurant week promotion is part of California Restaurant Month, designated by Visit California.  Over 30 destinations across California, from the desert and coast to wine country and High Sierra, are hosting restaurant weeks and other value-driven food programming this January.

“Last year’s second annual California Restaurant Month was another success, with 28 participating destinations, 35.8 million media impressions and over $2 million in media value.  We’re thrilled to see the program grow so we can continue to tell California’s amazing culinary story,” said Caroline Beteta.

“California is the top U.S. destination for culinary travel – we have long been a leader in fresh produce and seafood, farm to fork dining, winemaking and more that any traveler will find a one-of-a-kind culinary experience here to suit any taste.  California Restaurant Month gives visitors a chance to experience it all with special offers they won’t see at any other time of the year.”

Last year travelers in California spent $23.1 billion on food and beverages, more than for any other spending segment and constituting 26 percent of all visitor spending last year (Source: Dean Runyan Associates), Beteta said. For more information about California Restaurant Month, visit

The Santa Maria Valley Visitor & Convention Bureau works to improve the area’s economy and increase its tax base by attracting visitors to our area through sales and marketing efforts.  Convention and visitor services are provided to encourage longer stays and future returns.  By attracting marketing partner participation and bringing together the interests of local businesses, government and civic organizations, the Bureau creates an alliance that increases awareness and enhances the image of the Santa Maria Valley. For more information, visit

Visit California is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total over $102 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor’s Guide, go to