Parallel Edit, a women’s clothing store, had its ribbon cutting event in Santa Maria on June 24, 2013.

Parallel Edit is the long awaited answer to the Central Coast women’s prayers for a local place to shop.  Located in the heart of downtown Santa Maria, on Main and Broadway, the building itself is like a much-needed breath of fresh air.

The store has three goals in mind: style, affordable prices, and customer service.

Walk into the front doors of Parallel Edit and be welcomed by sweet floral aromas, a ceiling oozing with too-many-to-count chandeliers, and a gorgeous floor that seems to spread for miles and miles.  And this if before you even realize the beautiful clothes surrounding you.

There’s a denim bar with racks and racks of every style of denim jeans out there.  Enough dresses to please any woman.  An entire wall dedicated to accessories- lit up from within.  Rows and rows of beautiful heels, flats, wedges, sneakers, and boots.

Parallel Edit also recently joined with Sanrio to bring Santa Maria its very own Hello Kitty store.  For all your Hello Kitty fans, Parallel Edit has everything Hello Kitty from pencils and pens to purses and wallets.

Sales associates greet you at the door and are more than willing to help you with all your needs.  To ensure that the customers do not feel pressured to purchase, none of the sales associates work on commission.

Parallel Edit is a locally owned business that takes pride in working directly with manufacturers in Los Angeles to bring fashion straight off the runway to the Central Coast.  In line with its commitment to bring fresh styles, Parallel Edit brings in new inventory at least once a week, if not twice.  No longer are the trips to LA to shop necessary.  It’s right here in our backyard.

And all this at reasonable, affordable prices.

Visit www.paralleledit.com for more information.  Join them on Facebook or Instagram to be the first to be notified of new arrivals and promotions.