Gina Keough, Visitor and Convention Bureau Manager

The Visitor and Convention Bureau (VCB) is the marketing arm for the Santa Maria Valley.  As such, an important responsibility we hold is the non-paid promotion of special events.  To that end, the VCB puts out a frontline staff events calendar twice a month, which is received by local hotels, attractions and restaurants to share with their guests and visitors.

If your business or organization is hosting a special event that would appeal to visitors, please make sure you are using the Chamberlogin program to post it on our website at  This calendar is the source for all the postings on our frontline staff calendar and we use this resource in a variety of ways, including press releases, newsletter articles, planning purposes and as a general resource for our community – for potential attendees and organizers.

Please help us in our mission to spread the word on what there is to see and do in our city.  Special Events promotion is an important component of our branding efforts. This is our year-long opportunity to not only inspire visits to our area, but also to keep visitors in town for a longer stay – an important source of revenue for our city and local businesses as well.

Thanks for your help and please feel free to print this out for your lobby and forward to anyone you wish. It goes out to my ‘frontline staff’ group for hotels, restaurants and attractions twice a month. If you are interested in receiving this calendar, I would be delighted to add you to my mailing list. Please email me at

Here it the document: Frontline Calendar_Aug 2013