There are over 245,000,000 internet users in the U.S. alone. Let’s allow that number to sink in a bit. The overall scope and sheer size of the U.S. internet audience has business in a tailspin. The chase for new customers, increased awareness, and lasting brand recognition is the modern day form of California’s gold rush but on a grand national and even global scale.
And for good reason.
A lasting and quality online marketing presence has the potential to launch your business to new heights by fostering increases in customer acquisition, loyalty and retention, enhanced reputation, and improved lead conversion.
The great thing about the internet is that anyone can stake their claim with a little bit of hard work and awesome strategy. Truly building an online presence takes time and investment. The good news is that several facets of online marketing have the potential to help grow your business and include things like search engine optimization, mobile web design and social media marketing activity across sites such as Facebook, Twitter, Instagram, Pinterest, Vine, and Google+ among others.
Email and search alone present some astounding numbers highlighting the opportunity at hand for the businesses that embrace today’s new digital marketing environment.
eMarketer expects there to be 216.6 million US email users this year, representing 89% of total internet users. The number of search engine users will surpass 200 million this year. Nearly 84% of those who go online will use a search engine at least once per month in 2013.
And that’s just the tip of the iceberg.
For the first time ever, digital (time spent online) has surpassed television as the number one media activity in the U.S. Users spend on average just over 5 hours online per day. You read that right. Per day. And for the first time ever mobile has surpassed desktop pc’s and laptops as the tool of choice for internet activity.
Facts are often ignored.
Don’t miss out on the opportunity to reach new customers and grow your business. With the right partner, success in online marketing is a very real and present reality.
Allow us to help you activate awesome today.