Industry veterans Cachu and Doi strengthen member relationships; Scroggin helms social media

CoastHills Credit Union recently welcomed two leaders and a marketing officer into newly created positions.

Cathy Cachu, who comes to CoastHills with 27 years of experience with Rabobank, is the new assistant vice president, commercial lending. Cachu oversees business services of the credit union, including underwriting, processing and business development through mentoring branch managers. Prior to her arrival at CoastHills, she spent the past decade as a vice president, commercial banking officer for Rabobank. While a student, the 2002 graduate of Cal Poly in San Luis Obispo, Calif., started as a teller and worked her way up as a business financial analyst, corporate banker and branch manager. She is a board member of the Rotary Club of Nipomo and its foundation, the Arroyo Grande Community Hospital Foundation, the South County Education Foundation and the Compass Health Education Foundation.

Scott Doi has been hired as the new assistant vice president, retail sales. With nearly two decades of experience within financial institutions, including the past five years mentoring managers on the Central Coast for JP Morgan Chase, Doi will oversee relationship managers and lending specialists for CoastHills as well as coordinate branch sales and service activities in the areas of consumer loans and deposits, product penetration and member relationship development. The UC Davis graduate also serves on the board of directors for both the Community Counseling Center of San Luis Obispo County and Workforce Housing Coalition of San Luis Obispo County in addition to memberships in the San Luis Obispo Chamber of Commerce and Downtown Association and Monterey County Association of Realtors.

After nearly a decade as a journalist on the Central Coast, Joshua D. Scroggin joins CoastHills as the credit union’s first social media officer. The former sports reporter and interactivity expert at The Tribune in San Luis Obispo will guide social media efforts and support the marketing team in website optimization, content creation and communications strategy.

Said CoastHills president and CEO Jeff York: “These new positions are essential to helping both our individual and business members accomplish their financial goals. After expanding our field of membership into Ventura, Monterey and Santa Cruz Counties in 2014, these professionals further enhance our ability to make a difference in our neighbors’ lives.”

About CoastHills:  CoastHills is a not-for-profit credit union currently serving more than 58,000 members in Ventura, Santa Barbara, San Luis Obispo, Monterey and Santa Cruz counties.  It has 11 branches and a full service call center.  With assets of more than $835 million, CoastHills is one of the largest independently owned financial institutions on the Central Coast.