duecareIn another proactive effort to promote pedestrian safety on City streets, the City of Santa Maria is making available 12 educational videos in English and Spanish, aimed at drivers and pedestrians to share the road responsibly.

These high-quality videos are being presented throughout the community via the local news media, the City’s YouTube Channel, City website, and government access TV Comcast Channel 23; local high schools, traffic schools, and at community events.

The City also is distributing pedestrian safety posters and brochures in both English and Spanish. The posters have been aboard all City buses during the summer, and the posters and brochures have been distributed at community events including the Downtown Fridays farmers market, and to local traffic schools.

The City’s pedestrian safety educational campaign materials were funded by a $50,000 grant awarded last year by the California Office of Traffic Safety (OTS). Funding for this program is provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.

“Safety while walking on streets or sidewalks is everyone’s concern, whether they are a driver or a pedestrian,” said Mark van de Kamp, City Public Information Officer/Management Analyst II. “Everyone needs to obey traffic laws, be aware of their surroundings, and use common sense.”

One set of videos is aimed at drivers. Drivers are urged to pay attention to people crossing the street. An actual collision from April 2014 is summarized, in which an inattentive driver struck a pedestrian who later died of her injuries. Pedestrians are reminded to look before they cross. Before crossing, stop, look left, right, left again, and behind for turning traffic. Wear bright clothing and carry a light at night. In a video, a real situation from June 2015 is recounted in which two men wearing dark clothing at night walked into a street and were hit by a car. The pedestrians were at fault.

In addition to this educational campaign, the Santa Maria Police Department is conducting many pedestrian and bicycle safety enforcement operations, using a separate OTS grant.

Questions may be directed to Mark van de Kamp in the City Manager’s Office, 925-0951 ext. 2372.

 

Department: City Manager’s Office

Contact Person:  Mark van de Kamp, PIO/Management Analyst II

Telephone Number: (805) 925-0951 ext. 2372 or 720-4038

E-mail Address:    mvandekamp@cityofsantamaria.org