We know that sometimes, a community can get bogged down in their day-to-day lives,” said Rob Gaedtke of KPS3 Marketing “They forget how unique, how grand and how special what they do is to others.”
Gaedtke’s company KPS3 Marketing has teamed up with the Santa Maria Valley Visitor and Convention Bureau to create a marketing campaign which helps remind locals what is so special about Santa Maria, and is spreading that message to those who may be interested in visiting the area.
The tourism rebranding and marketing efforts are being done thanks to the newly created Santa Maria Valley Tourism Marketing District.
“It is a program that allows the hotels to add a small assessment to their guests,” said Glenn Morris, President/CEO of the Santa Maria Valley Chamber of Commerce, Visitor and Convention Bureau. “It collects and pools all of those dollars together to do some cooperative collaborative marketing to really go out and sell the community,” Morris said.
The Santa Maria Valley Visitor and Convention Bureau, in conjunction with KPS3 Marketing Group, presented the new rebranding efforts to the community at an unveiling on October 11, held at the Santa Maria Valley Discovery Museum. Many local hotels who play an integral role in the Tourism Marketing District were present, along with other local businesses and community members.
During the event, KPS3 Marketing gave a preview of the new branding for Santa Maria Valley tourism, including the logo, messaging, TV ads and new website.
“We wanted the brand to embody our promise that we treat our visitors like family. That means open arms, big plates of food and a lot of great wine,” Gaedtke explained. “It also means never charging our guests a penny more than a what’s fair. That is what we hope people take away from the brand.”
The new branding for Santa Maria Valley tourism aptly focuses on Santa Maria Valley being an affordable destination with plenty to do, see and experience, and also being ideally located on the Central Coast within driving distance of plenty of other great areas.
The messaging, centered around the theme “Let’s get together”, encapsulates the hospitality and genuine caring nature of the locals in Santa Maria, and the atmosphere here that encourages socializing and having a good time.
“A campaign like this is one that celebrates a community’s personalities, delivers that unearthed pride,” Gaedtke said. He explained the enjoyment his agency got from having the opportunity to experience all of Santa Maria, and is excited to share everything they loved about the area with potential tourists. He hopes that, along with those visitors, the locals here in Santa Maria will embrace the new branding efforts.
“There is something unfiltered about Santa Maria Valley. You can feel it the moment you walk into a restaurant or check into your hotel. It isn’t forced and it surely isn’t what I expected to take away from a destination,” Gaedke explained. “But that’s what makes Santa Maria Valley so unique. It’s as real a destination as you can find these days. Here, no one brags about what they have — they just enjoy it, share it and welcome others to try it.”
For more information, visit www.santamariavalley.com. Questions regarding the Santa Maria Valley Tourism Marketing District can be directed to Jennifer Harrison, Director of the Visitor Convention Bureau, at (805) 925-2403 x 815 or firstname.lastname@example.org.