Have you heard? May is National Tourism Month!
It’s exciting times for the Santa Maria Valley and we want to tell you all about it! Keep your eye out for quarterly tourism articles to stay current on local efforts and experience the beautiful wonders of the Valley through the eyes of our visitors. From sprawling vineyards, to picturesque dunes, full-flavored Santa Maria Style Barbecue and professional performing arts, the Santa Maria Valley has it all and we are thrilled to be a part of it.
Last October, the Visitor and Convention Bureau in partnership with the Tourism Marketing District unveiled a whole new look, voice, and tone along with an aggressive new marketing campaign. Among our branding pillars is a promise, a promise that if you are to visit the Santa Maria Valley you will discover an unpretentious, affordable, naturally unconstrained home base with a hospitality level like no other. It was a big promise and that promise has not gone unnoticed. Since our successful rebrand we have had the pleasure of hosting a multitude of journalists, freelance writers, photographers, and bloggers with expertise’s spanning radio, travel, culinary, wine, beer, lifestyle and events. To say they were impressed is an understatement.

They wined, dined, explored and more and left feeling like they just discovered a hidden gem. A gem we are fortunate to call home.  I encourage you to visit our new website at SantaMariaValley.com and share it with your out-of-town friends and family. It’s a wonderful resource to find lodging options, plan activities, learn about attractions, view our events calendar, and enjoy our new tourism video and more! You can link to all our social media platforms to stay abreast of all the great things people are saying about us and discover what’s happening in and around the Santa Maria Valley!

Follow our barbecue blog; sign up for our weekly and/or monthly newsletter, all by visiting our website. Don’t forget to follow us on Facebook and Instagram and be first to hear about upcoming events, news and more!
Another way to stay connected to our beautiful region is through our new 2017 Santa Maria Valley Visitors’ Guide. The guide is now available free at the Chamber office. Stop by and get your copy today!
The tourism industry is ever-evolving, and being proactive in identifying and understanding travel trends allows us to maintain relevancy and adjust strategies as needed. There is no room for complacency in tourism so as we continue to expand  marketing efforts, media coverage, and advertising and we maintain our presence within the industry we hope you will join us in celebrating all the wonderfulness that is the Santa Maria Valley!
Coming soon…our new Santa Maria Valley brochure is slated for release in June 2017 and we can’t wait to share it with you! You may have heard some whispers about a Santa Maria Valley Wine Trolley…stay tuned!
Jennifer Harrison joined the Chamber of Commerce team in February, 2006. In her current role, she leads
the Chamber’s Visitor & Convention Bureau activities, including tourism and group marketing programs for the
community. Jennifer is responsible for establishing and promoting the Santa Maria Valley as a premier destination
for leisure, recreation, and group events. Jennifer is also responsible for supporting group tour operators, meeting
planners, and special event coordinators in ensuring their visits to Santa Maria are successful. She is the liaison to
the VCB Tourism Marketing District.