Santa Barbara, CA– A local Santa Barbara County organization is changing the way nonprofits raise funds. The Child Advocates Social Enterprise for Kids (The CASE for Kids) is a newly formed subsidiary of Court Appointed Special Advocates (CASA) of Santa Barbara County intended to generate sustainable income for its nonprofit parent company thereby reducing its dependency on charitable giving. This new business endeavor is an innovative social enterprise that will identify, develop and manage recurring revenue businesses and corporate partners to directly benefit the programs and services of CASA of Santa Barbara County.
Launching in June, the C4K Wine Club, owned and operated by Wine Club Processing, a local wine club fulfillment business, is taking aim at social entrepreneurship and sustainability in Santa Barbara County. The club aims to have 1,000 members by January 2018 and is asking local residents and businesses to join and promote the club, which will provide a portion of the proceeds to support CASA of Santa Barbara County’s CASE enterprise.
The C4K Wine Club partners with well-known wine makers and internationally acclaimed sommeliers from around the world, such as James Beard Award Winner Rajat Parr and Master Sommelier Brian McClintic. C4K members receive monthly wine shipments of critically acclaimed wines. Earlier this year, an enthusiastic group of Santa Barbarans were the first to join the beta wine club and have been receiving wine shipments for the last six months.
“We are very excited about this new wine club and I hope people find its value proposition as compelling as I do,” said Patty Santiago, president of the CASA of Santa Barbara County Board of Directors. “We had been working on a new method to generate business income for the last several years. However, the sensitive nature of our program and the requirements of our court-ordered confidentiality agreement made it very difficult. We also refused to consider any opportunities that would create mission conflict or distractions for staff regardless of the economic benefits. The CASE for Kids enterprise meets these criteria as did the opportunity to work with the C4K Wine Club.”
The C4K Wine Club offers options for everyone. Starting at only $49.99 per month, members can choose from a mixed, white or red wine-only pack of 3 bottles, 6 bottles or 12 bottles. Each month, club wines come with tasting notes written by the experts with food pairings and an in-depth background of each wine. Shipping is included and the wine is delivered straight to your door.
“C4K Wine Club members have been enjoying an assortment of very impressive international wines selected by award-winning sommeliers,” explains wine expert Doug Margerum, who is a local award-winning wine maker, restaurateur and negociant. “It is America’s charitable wine club and as my partners and I like to say: drink wine and do good! We have selected a group of internationally acclaimed wine experts to select wines from small, exclusive properties, almost always family-owned, and with very limited production.”
The wine club is based on the combined affinity marketing and social impact business models whereby members choose to spend money in support of an organization whose purpose and mission align with their personal objectives. Its members regularly spend money on wine, tend to join wine clubs and want to support at-risk youth.
“We have made incredible progress in serving every abused, neglected and abandoned child in our county’s welfare system over the past few years, however the cost to support over 300 volunteer advocates continues to increase,” said Kim Colby Davis, executive director of CASA of Santa Barbara County. “We are thankful the C4K Wine Club’s support of our organization will help reduce our dependency on charitable giving while enabling us to provide additional services. It is truly a winning proposition with great value for everyone.”
For more information about the C4K Wine Club visit www.C4KWineClub.com.