TV station group will match up to $50,000 to help hard-hit neighbors
SAN LUIS OBISPO, California (Aug. 31, 2017) —
KSBY TV, and parent company Cordillera
Communications, announced a new fund-raising drive,
Give To The Gulf, for victims in Texas’ Coastal Bend hit
hard by Hurricane Harvey’s extreme winds and flooding
All Give To The Gulf proceeds will go to the Coastal
Bend Disaster Recovery Group, operated by the Coastal
Bend Community Foundation based in Corpus Christi,
and the American Red Cross of Coastal Bend.
The Coastal Bend Community Foundation works to le
verage all donor contributions to benefit
residents in seven Texas counties (Aransas, Bee, Jim Wells, Kleberg, Nueces, Refugio and San Patricio)
in natural disasters such as Harvey. The American Red Cross of Coastal Bend has been serving 19
Coastal Bend counties since 1916. Its history is replete with examples of everyday people doing
extraordinary deeds to alleviate human suffering.
To speed donations and relief efforts, KSBY and Cordillera will match up to the first $50,000
donated to Give To The Gulf, said Kathleen Choal, President and General Manager of KRIS TV.
“We, along with all of our viewers, have helplessly watched the horrific scenes of devastation
throughout the Gulf Coast,” Choal said. “We believe now is the time to come together and help our
neighbors in Texas recover from this massive disaster.”
Other Cordillera TV stations nationwide, including KRIS in Corpus Christi, Tx., KVOA in Tucson,
Az., KATC in Lafayette, La., WLEX in Lexington, Ky., KOAA in Colorado Springs, Co., and the company’s
Montana Television Network stations, will assist in communicating and promoting this relief fund
effort, said Terry Hurley, President of Cordillera.
“We’re privileged to broadcast in communities where people know that helping others in need is
important, and just the right thing to do,” Hurley said. “We will get the word out to our viewers
nationwide, so they know how easy it is to join this relief effort spearheaded by our Corpus Christi
The web address to donate at KSBY is:
In addition, other Cordillera stations’ websites and mobile sites will have prominent links to a
Give To The Gulf page with easy instructions to make donations, Hurley said. The stations’ newscasts
will also include information on how to contribute. Donations are tax-deductible.
About KSBY TV
KSBY-TV is the NBC (6.1) affiliate and CW (6.2) affiliate serving the San Luis Obispo, Santa Maria,
Santa Barbara television market. It was the first television station broadcast in the market and went
on the air in 1953. KSBY is the most watched news source on the Central Coast.
About Cordillera Communications
Formed in 1986 as a subsidiary of Evening Post Industries, family-owned Cordillera
Communications is based in St. Paul, Minn. Cordillera owns and operates television stations in 11
geographically diverse small- and medium-sized markets, serving more than 2.3 million U.S.
households. Its Cordillera Digital subsidiary operates web and mobile news sites, and related digital
businesses, alongside each station.
American Red Cross of Coastal Bend image