The Chamber of Commerce kicked off their new fiscal with exciting updates to their branding, logo and website. The changes come amidst a time of growth and business development within the Santa Maria Valley.
“The Chamber has a great history and heritage of service to the businesses of the Santa Maria Valley,” explained Glenn Morris, President/CEO at the Santa Maria Valley Chamber of Commerce. “At the same time, the ways that we deliver service continue to evolve with the needs of our businesses.”
As part of that evolution, the Chamber recently worked to refresh their branding. Working with marketing agency KPS3, who recently helped rebrand the Santa Maria Valley Visitor & Convention Bureau, the Chamber staff and Board members developed an updated mission statement, core values and principals. Marketing Agency KPS3 also took the input Board
members and staff provided to help update Chamber branding with a new logo. These new elements, including an updated www.santamaria.com, were unveiled at the recent Annual Awards & Installation Dinner.
The Chamber’s updated mission states: “The mission of the Santa Maria Valley Chamber of Commerce is to be a Catalyst for business growth, a Convener of leaders and influencers, and a Champion for a stronger Santa Maria Valley.” Morris explains that the recent branding
efforts were done to help the community better understand the value the Chamber works towards providing Santa Maria. “As we continue to refine our organization to ensure we deliver maximum value, the Chamber’s leadership wanted to ensure our guiding principles and mission reflected today’s businesses and what was most important to them,” Morris explained. “At the same time, we felt it was time to refresh the visual elements of our brand to bring new energy to the organization.”
It made the most sense to do a complete overhaul, updated the textual, visual and online elements all at once. Over the next month, expect to see updated to the Chamber’s social media platforms that reflect the new branding efforts. The Chamber hopes the recent branding update will continue to generate interest from the local community to get involved in their efforts to support and grow local businesses and organizations.
Morris says that the process of rebranding helped both staff and board better understand the priories of the Chamber as they transition in to a new fiscal year, and believes the community will be pleased with the direction the Chamber is taking. “As Chamber members and the Santa Maria community come to understand the core values and areas of focus that this process brought us to highlight, we’re confident that they will find everything supports our promise: We’re Here for Business!”
You can read more about the Chamber’s updated mission, vision and promise on the newly updated www.santamaria.com.