In a world where audiences are deeply immersed in content, marketers need to adapt to this changing landscape. This has led to the rise of content marketing as a storytelling vehicle, with brands shifting from simply crafting messages to creating experiences.
B2C marketers seem to have generally embraced this shift earlier in the days, prioritizing content …

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If you follow these tips, you can see a return on your social media investment.
A debate rages throughout business-to-business companies across all industries. Can social media actually deliver true marketing value? In fact, one of the top reasons CEOs give for not wanting to invest or participate in social media programs is that they have …

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New California Earned Income Tax Credit Notice

California employers who provide unemployment insurance must notify all employees that they are eligible for the federal Earned Income Tax Credit (EITC). AB 1847, a new law effective January 1, 2017, requires these employers to also notify employees that they may be eligible for the California EITC.
The specific language for the required notice regarding the federal …

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CalChamber Explains New Laws for 2017

With the new year upon us, the California Chamber of Commerce is reminding businesses about all the 2017 employment laws by presenting handy summaries of new legislation now in effect that will affect the day-to-day operations of California employers.
Some of the new laws, such as the minimum wage increase, make significant changes to California’s legal …

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State and Local Minimum Wage Increases Take Effect January 1

The next increase to the California minimum wage takes effect on January 1, 2017, for employers with 26 or more employees. For these employers, the minimum wage rate increases to $10.50 an hour. Employers with 25 or fewer employees will continue to pay $10 an hour. A number of local minimum wage hikes will also …

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