For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends.
This is something studied as part of a holiday e-commerce advertising report, where a full year’s worth of Facebook …

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If you haven’t already started prepping your business for the holidays, now is the time to start.
To make the 2016 holiday season your best one yet, here are four big marketing trends you can capitalize on right now.
Website optimization
No matter how much of your sales come from e-commerce, it’s important to provide a seamless, fast …

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Onboarding New Hires? More Than 1 in 4 Employers Don’t Conduct Background Checks

For many companies, recruiting and hiring is a never-ending process. Perhaps in a rush to onboard new employees, some employers are short cutting the process by not doing background checks. According to a new CareerBuilder survey, more than one-quarter (28 percent) of employers don’t background check every new employee before they are hired.
But poor selection …

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Santa Maria Valley Chamber encourages everyone to get out and VOTE!

The Santa Maria Valley Chamber of Commerce encourages everyone to get out and exercise their right to vote in the November 8th election. A note from Chamber President/CEO Glenn Morris:
“As we reach the closing day of this election cycle, it is easy to understand why people may have become disheartened or want to avoid participating. …

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The Internal Revenue Service (IRS) announced cost of living adjustments affecting 401(k) pension plans and other retirement-related items for tax year 2017. Several key limitations remain unchanged this year
Many pension plan limitations, including those governing 401(k) plans, did not change this year because the increase in the cost-of-living index did not meet the statutory thresholds that …

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